/* ==========================================================================
   Technical Ally Ventures — "Signal / Noise" editorial system (v2)
   Invented palette + wordmark. Swap tokens in :root to rebrand.
   ========================================================================== */

:root {
  /* Palette */
  --ink: #0F0F0E;          /* near-black, primary dark */
  --ink-2: #191816;        /* raised dark / brief section */
  --graphite: #2B2A27;
  --bone: #F1ECE2;         /* primary light ground */
  --paper: #FBF8F2;        /* document paper */
  --ash: #D6CEBF;          /* rules on light */
  --stone: #5E5A52;        /* muted text on light (AA) */
  --fog: #8F8A80;          /* muted text on dark (AA) */
  --signal: #FF4B1F;       /* vermilion — the "signal" */
  --signal-deep: #C2300D;  /* vermilion for text/large type on light (AA) */

  --line-dark: rgba(241, 236, 226, 0.14);
  --line-light: rgba(15, 15, 14, 0.14);

  /* Type */
  --f-sans: "Archivo", "Helvetica Neue", Arial, system-ui, sans-serif;
  --f-serif: "Instrument Serif", "Times New Roman", Georgia, serif;
  --f-mono: "IBM Plex Mono", ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;

  /* Layout */
  --max: 88rem;
  --gutter: clamp(1.125rem, 4vw, 3rem);
  --header-h: 4rem;
  --section-y: clamp(4.5rem, 11vw, 9.5rem);
  --ease: cubic-bezier(0.2, 0.7, 0.2, 1);

  /* Texture (SVG fractal noise) */
  --grain-dark: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 .55 0 0 0 -.18'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.55'/%3E%3C/svg%3E");
  --grain-light: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 .55 0 0 0 -.2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.35'/%3E%3C/svg%3E");
}

/* ---------- Reset / base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: calc(var(--header-h) + 0.5rem); }
body {
  margin: 0;
  background: var(--bone);
  color: var(--ink);
  font-family: var(--f-sans);
  font-size: 1.0625rem;
  line-height: 1.6;
  font-stretch: 100%;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img, svg, canvas { display: block; max-width: 100%; }
h1, h2, h3, p, ol, ul, dl, dd, figure, blockquote { margin: 0; }
ol, ul { padding: 0; list-style: none; }
a { color: inherit; }
button { font: inherit; color: inherit; }
::selection { background: var(--signal); color: var(--ink); }

.wrap { width: 100%; max-width: var(--max); margin-inline: auto; padding-inline: var(--gutter); }
.mono { font-family: var(--f-mono); font-size: 0.75rem; letter-spacing: 0.08em; text-transform: uppercase; font-weight: 500; line-height: 1.45; }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }

.skip-link {
  position: absolute; left: 1rem; top: -4rem; z-index: 200;
  background: var(--signal); color: var(--ink); padding: 0.75rem 1rem;
  font-weight: 700; text-decoration: none;
}
.skip-link:focus { top: 1rem; }

:focus-visible { outline: 3px solid var(--signal); outline-offset: 3px; }
.contact :focus-visible { outline-color: var(--ink); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 0.65rem;
  min-height: 3rem; padding: 0.8rem 1.25rem;
  font-family: var(--f-sans); font-weight: 700; font-stretch: 88%;
  font-size: 0.95rem; letter-spacing: 0.04em; text-transform: uppercase; line-height: 1.1;
  text-decoration: none; border: 0; border-radius: 0; cursor: pointer;
  transition: background-color 0.2s, color 0.2s, transform 0.2s var(--ease), box-shadow 0.2s;
}
.btn .ico { flex: none; }
.btn .ico-arrow { transition: transform 0.25s var(--ease); }
.btn:hover .ico-arrow { transform: translateX(4px); }
.btn-lg { min-height: 3.5rem; padding: 1rem 1.5rem; font-size: 1rem; }
.btn-block { width: 100%; }

.btn-signal { background: var(--signal); color: var(--ink); }
.btn-signal:hover { background: var(--bone); }
.btn-line { background: transparent; color: var(--bone); box-shadow: inset 0 0 0 1.5px currentColor; }
.btn-line:hover { background: var(--bone); color: var(--ink); }
.btn-ink { background: var(--ink); color: var(--bone); }
.btn-ink:hover { background: var(--graphite); }


/* ---------- Header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 100;
  background: rgba(15, 15, 14, 0.94);
  color: var(--bone);
  border-bottom: 1px solid var(--line-dark);
  -webkit-backdrop-filter: saturate(140%) blur(10px);
  backdrop-filter: saturate(140%) blur(10px);
}
.header-inner { display: flex; align-items: center; gap: 0.75rem; height: var(--header-h); }

.wordmark { display: inline-flex; align-items: center; text-decoration: none; margin-right: auto; }
.wm-tav {
  font-weight: 900; font-stretch: 118%; font-size: 1.55rem; letter-spacing: 0.01em; line-height: 1;
}
.wm-sig {
  display: inline-block; width: 0.5rem; height: 0.5rem; background: var(--signal);
  margin-left: 0.2rem; align-self: flex-end; margin-bottom: 0.32rem;
}
.wm-full {
  margin-left: 0.75rem; padding-left: 0.75rem; border-left: 1px solid var(--line-dark);
  font-family: var(--f-mono); font-size: 0.625rem; letter-spacing: 0.12em; text-transform: uppercase;
  line-height: 1.25; color: var(--fog);
}

.nav-desktop { display: none; }
.nav-n { font-family: var(--f-mono); font-size: 0.625rem; color: var(--signal); margin-right: 0.4rem; letter-spacing: 0.05em; }

.btn-header { min-height: 2.75rem; width: auto; padding: 0 0.9rem; }
.btn-header-label { display: inline; }

.nav-toggle {
  display: inline-flex; align-items: center; gap: 0.6rem;
  min-height: 2.75rem; padding: 0 0.85rem; background: transparent; border: 1px solid var(--line-dark);
  cursor: pointer; color: var(--bone);
}
.nav-toggle-label { font-family: var(--f-mono); font-size: 0.6875rem; letter-spacing: 0.12em; text-transform: uppercase; }
.nav-toggle-bars { display: grid; gap: 5px; width: 18px; }
.nav-toggle-bars span { display: block; height: 2px; background: currentColor; transition: transform 0.25s var(--ease); }
.nav-toggle[aria-expanded="true"] .nav-toggle-bars span:first-child { transform: translateY(3.5px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] .nav-toggle-bars span:last-child { transform: translateY(-3.5px) rotate(-45deg); }

.nav-mobile {
  border-top: 1px solid var(--line-dark);
  padding: 0.5rem var(--gutter) calc(1.5rem + env(safe-area-inset-bottom));
  max-height: calc(100vh - var(--header-h)); overflow-y: auto;
  background: var(--ink);
}
.nav-mobile a:not(.btn) {
  display: flex; align-items: baseline; padding: 0.8rem 0; border-bottom: 1px solid var(--line-dark);
  font-weight: 800; font-stretch: 70%; text-transform: uppercase; font-size: 2rem; line-height: 1; text-decoration: none;
}
.nav-mobile a:not(.btn):hover { color: var(--signal); }
.nav-mobile .nav-n { width: 2.25rem; font-size: 0.6875rem; }
.nav-mobile .btn { margin-top: 1.25rem; min-height: 3.5rem; }

@media (min-width: 600px) {
  .btn-header { padding: 0 1rem; }
}
@media (min-width: 1100px) {
  .nav-desktop { display: flex; gap: 1.5rem; margin-right: 1.25rem; }
  .nav-desktop a {
    font-family: var(--f-mono); font-size: 0.71875rem; letter-spacing: 0.08em; text-transform: uppercase;
    text-decoration: none; padding: 0.4rem 0; background: linear-gradient(var(--signal), var(--signal)) left bottom / 0 2px no-repeat;
    transition: background-size 0.25s var(--ease);
  }
  .nav-desktop a:hover { background-size: 100% 2px; }
  .nav-toggle, .nav-mobile { display: none !important; }
}

/* ---------- Shared section furniture ---------- */
.section { padding-block: var(--section-y); position: relative; }

.kicker { display: flex; align-items: center; gap: 0.9rem; margin-bottom: clamp(2rem, 5vw, 3.5rem); }
.kicker > span:first-child { color: var(--signal-deep); font-weight: 600; }
.kicker-rule { flex: 1; height: 1px; background: currentColor; opacity: 0.3; }

.display {
  font-weight: 800; font-stretch: 68%; text-transform: uppercase;
  font-size: clamp(2.6rem, 9vw, 6.5rem); line-height: 0.9; letter-spacing: -0.005em;
  text-wrap: balance;
}
.display em, .contact-title em {
  font-family: var(--f-serif); font-style: italic; font-weight: 400; font-stretch: 100%;
  text-transform: none; letter-spacing: -0.01em; color: var(--signal-deep);
  font-size: 1.06em; line-height: 0.85;
}
.lead { font-size: clamp(1.0625rem, 1.6vw, 1.25rem); line-height: 1.55; max-width: 36rem; margin-top: 1.75rem; color: var(--stone); }

/* Dark-section overrides */
.hero, .brief-section, .site-footer { color: var(--bone); }
.brief-section .display em { color: var(--signal); }
.brief-section .kicker > span:first-child { color: var(--signal); }
.brief-section .lead { color: #BDB6A9; }

/* ---------- Reveal motion (only when JS present) ---------- */
.js [data-reveal] { opacity: 0; transform: translate3d(0, 28px, 0); transition: opacity 0.8s var(--ease), transform 0.8s var(--ease); }
.js [data-reveal].is-in { opacity: 1; transform: none; }

/* ==========================================================================
   HERO
   ========================================================================== */
.hero {
  position: relative;
  background-color: var(--ink);
  background-image: var(--grain-light);
  padding-top: clamp(1rem, 2.5vw, 1.75rem);
  padding-bottom: clamp(2.5rem, 6vw, 4.5rem);
  overflow: hidden;
}
.hero .wrap { position: relative; }
.hero .wrap::before { /* 4/12-column hairline grid */
  content: ""; position: absolute; inset: 0 var(--gutter); pointer-events: none;
  background: repeating-linear-gradient(to right, rgba(241,236,226,0.055) 0 1px, transparent 1px 25%);
  border-right: 1px solid rgba(241,236,226,0.055);
}
@media (min-width: 1024px) {
  .hero .wrap::before { background: repeating-linear-gradient(to right, rgba(241,236,226,0.05) 0 1px, transparent 1px 8.3333%); }
}

.dateline {
  position: relative;
  display: flex; flex-wrap: wrap; gap: 0.35rem 1.5rem; align-items: center;
  padding: 0.7rem 0; border-top: 1px solid var(--line-dark); border-bottom: 1px solid var(--line-dark);
  color: var(--fog); font-size: 0.6875rem;
}
.dateline > span { display: inline-flex; align-items: center; gap: 0.5rem; }
.dateline-time { color: var(--bone); }
.dateline-loc, .dateline-tag { display: none !important; }
.pulse { width: 7px; height: 7px; border-radius: 50%; background: var(--signal); box-shadow: 0 0 0 0 rgba(255,75,31,0.6); animation: pulse 2.4s infinite; }
@keyframes pulse { 0% { box-shadow: 0 0 0 0 rgba(255,75,31,0.55); } 70% { box-shadow: 0 0 0 9px rgba(255,75,31,0); } 100% { box-shadow: 0 0 0 0 rgba(255,75,31,0); } }
@media (min-width: 700px) { .dateline-tag { display: inline-flex !important; margin-left: auto; } }
@media (min-width: 1024px) { .dateline-loc { display: inline-flex !important; } }

.hero-grid { position: relative; display: grid; gap: 2rem; padding-top: clamp(2rem, 6vw, 4.5rem); }

.hero-title {
  font-weight: 800; font-stretch: 66%; text-transform: uppercase;
  font-size: clamp(2.6rem, 13.2vw, 9.5rem); line-height: 0.86; letter-spacing: -0.01em;
}
.ht-line { display: block; }
.ht-line:nth-child(2) { color: transparent; -webkit-text-stroke: 1.5px rgba(241,236,226,0.55); }
.ht-line--quiet { margin-top: 0.12em; }
.ht-signal {
  font-family: var(--f-serif); font-style: italic; font-weight: 400; font-stretch: 100%;
  text-transform: none; color: var(--signal); font-size: 1.32em; line-height: 0.8; letter-spacing: -0.02em;
  margin-top: 0.02em;
}
.scramble { display: inline-block; white-space: nowrap; }
.scramble .sc-g { color: var(--fog); font-family: var(--f-mono); font-style: normal; font-size: 0.55em; vertical-align: 0.25em; }

.hero-side { display: grid; gap: 1.5rem; align-content: end; }
.field { position: relative; border: 1px solid var(--line-dark); background: rgba(241,236,226,0.02); }
.field-canvas { width: 100%; height: clamp(140px, 34vw, 210px); }
.field-label { position: absolute; font-size: 0.625rem; color: var(--fog); padding: 0.45rem 0.6rem; pointer-events: none; }
.field-label--in { top: 0; left: 0; }
.field-label--out { bottom: 0; right: 0; color: var(--signal); }

.hero-lead { font-size: clamp(1.0625rem, 1.4vw, 1.1875rem); line-height: 1.55; color: #CFC8BB; max-width: 34rem; }
.hero-actions { display: flex; flex-direction: column; gap: 0.75rem; }

.hero-keys {
  position: relative; display: grid; gap: 0; margin-top: clamp(2.5rem, 6vw, 4.5rem);
  border-top: 1px solid var(--line-dark);
}
.hero-keys li {
  display: grid; grid-template-columns: auto 1fr; gap: 0 0.9rem; padding: 1rem 0;
  border-bottom: 1px solid var(--line-dark); color: #BDB6A9; font-size: 0.9375rem; line-height: 1.5;
}
.hero-keys strong { color: var(--bone); font-weight: 700; display: block; }
.key-n { grid-row: span 2; display: grid; place-items: center; width: 1.6rem; height: 1.6rem; background: var(--signal); color: var(--ink); font-weight: 600; }

@media (min-width: 640px) {
  .hero-actions { flex-direction: row; flex-wrap: wrap; }
}
@media (min-width: 900px) {
  .hero-keys { grid-template-columns: repeat(3, 1fr); border-bottom: 1px solid var(--line-dark); }
  .hero-keys li { border-bottom: 0; padding: 1.25rem 1.5rem 1.25rem 0; }
  .hero-keys li + li { padding-left: 1.5rem; border-left: 1px solid var(--line-dark); }
}
@media (min-width: 1024px) {
  .hero { min-height: calc(100svh - var(--header-h)); display: flex; flex-direction: column; }
  .hero > .wrap { flex: 1; display: flex; flex-direction: column; }
  .hero-grid { grid-template-columns: repeat(12, 1fr); align-items: end; column-gap: 1.5rem; flex: 1; }
  .hero-title { grid-column: 1 / 9; font-size: clamp(5.5rem, 9vw, 9.25rem); }
  .hero-side { grid-column: 9 / 13; padding-bottom: 0.5rem; }
  .hero-actions { flex-direction: column; }
  .hero-actions .btn { justify-content: space-between; }
}

/* ---------- Ticker ---------- */
.ticker { background: var(--signal); color: var(--ink); overflow: hidden; border-block: 2px solid var(--ink); }
.ticker-track {
  display: flex; align-items: center; gap: 1.5rem; width: max-content; padding: 0.85rem 0;
  animation: ticker 48s linear infinite;
}
.ticker span { font-weight: 800; font-stretch: 72%; text-transform: uppercase; font-size: clamp(1.15rem, 2.4vw, 1.75rem); line-height: 1; white-space: nowrap; }
.ticker i { width: 0.55rem; height: 0.55rem; background: var(--ink); transform: rotate(45deg); flex: none; }
@keyframes ticker { to { transform: translateX(-50%); } }

/* ==========================================================================
   02 METHOD
   ========================================================================== */
.method { border-top: 2px solid var(--ink); padding-top: calc(var(--section-y) * 0.8); }
.split { display: grid; gap: 2.5rem; }
@media (min-width: 1024px) {
  .split { grid-template-columns: 5fr 7fr; gap: 4rem; align-items: start; }
  .split-head { position: sticky; top: calc(var(--header-h) + 2.5rem); }
  .split--top .split-head { position: static; }
  .split--top { align-items: end; }
  .split--top .lead { margin-top: 0; }
}

.steps { counter-reset: s; }
.step {
  display: grid; grid-template-columns: auto 1fr; gap: 0 1.25rem;
  padding: 1.5rem 0 2rem; border-top: 2px solid var(--ink);
}
.step:last-child { border-bottom: 2px solid var(--ink); }
.step-n {
  font-weight: 800; font-stretch: 62%; font-size: clamp(3.5rem, 9vw, 6rem); line-height: 0.78;
  color: transparent; -webkit-text-stroke: 1.5px var(--ink); min-width: 1.25em;
  transition: color 0.35s var(--ease), -webkit-text-stroke-color 0.35s;
}
.step:hover .step-n, .step.is-in:hover .step-n { color: var(--signal); -webkit-text-stroke-color: var(--signal); }
.step h3 { font-size: clamp(1.35rem, 2.4vw, 1.75rem); font-weight: 750; font-stretch: 85%; line-height: 1.1; letter-spacing: -0.01em; margin-bottom: 0.6rem; }
.step p { color: var(--stone); max-width: 34rem; }

.pullquote {
  margin-top: clamp(4rem, 9vw, 7rem); padding-left: clamp(1.25rem, 3vw, 2.25rem);
  border-left: 8px solid var(--signal);
}
.pullquote p {
  font-family: var(--f-serif); font-style: italic; font-size: clamp(2.25rem, 6.4vw, 5.25rem);
  line-height: 1; letter-spacing: -0.015em; max-width: 15ch; text-wrap: balance;
}
.pullquote footer { margin-top: 1.25rem; color: var(--stone); }
@media (min-width: 1024px) { .pullquote { margin-left: calc(5 / 12 * 100% + 0.5rem); } }

/* ==========================================================================
   01 OUTCOMES — what the work gives you
   ========================================================================== */
.outcome-list {
  display: grid; margin-top: clamp(2.5rem, 6vw, 4.5rem);
  border-top: 2px solid var(--ink);
}
.outcome {
  position: relative; display: grid; gap: 0.6rem; align-content: start;
  padding: 1.5rem 0 1.75rem; border-bottom: 1px solid var(--ash);
}
.outcome::before {
  content: ""; position: absolute; left: 0; top: -2px; width: 2.5rem; height: 4px;
  background: var(--signal); transform: scaleX(0); transform-origin: left;
  transition: transform 0.45s var(--ease);
}
.outcome:hover::before { transform: scaleX(1); }
.outcome-n { color: var(--signal-deep); font-size: 0.75rem; }
.outcome h3 {
  font-weight: 800; font-stretch: 68%; text-transform: uppercase;
  font-size: clamp(1.75rem, 4.2vw, 2.6rem); line-height: 0.92; letter-spacing: -0.005em;
}
.outcome p { color: var(--stone); max-width: 30rem; }
@media (min-width: 700px) {
  .outcome-list { grid-template-columns: 1fr 1fr; column-gap: clamp(1.5rem, 4vw, 3rem); }
}
@media (min-width: 1100px) {
  .outcome-list { grid-template-columns: repeat(3, 1fr); }
  .outcome { padding: 2rem 0 2.25rem; }
}

/* ==========================================================================
   03 FORMATS (DELIVERABLES)
   ========================================================================== */
.deliverables { border-top: 2px solid var(--ink); padding-top: calc(var(--section-y) * 0.8); }
.display--wide { max-width: 16ch; }
@media (min-width: 1024px) { .lead--offset { margin-left: calc(7 / 12 * 100%); margin-top: -0.5rem; transform: translateY(-100%); } }
@media (min-width: 1024px) and (max-width: 1279px) { .lead--offset { transform: none; margin-top: 1.75rem; } }

.index { margin-top: clamp(2.5rem, 6vw, 4.5rem); border-bottom: 2px solid var(--ink); }
.index-row {
  position: relative; isolation: isolate; display: grid; gap: 0.4rem;
  padding: 1.35rem 0; border-top: 2px solid var(--ink);
}
.index-row::before {
  content: ""; position: absolute; inset: 0 calc(var(--gutter) * -1); z-index: -1;
  background: var(--signal); transform: scaleY(0); transform-origin: bottom; transition: transform 0.35s var(--ease);
}
.index-row:hover::before { transform: scaleY(1); }
.index-tag { color: var(--signal-deep); }
.index-row:hover .index-tag { color: var(--ink); }
.index-row h3 { font-weight: 800; font-stretch: 68%; text-transform: uppercase; font-size: clamp(1.9rem, 5vw, 3.5rem); line-height: 0.92; }
.index-row p { color: var(--stone); max-width: 32rem; }
.index-row:hover p { color: var(--ink); }
@media (min-width: 900px) {
  .index-row { grid-template-columns: 8rem minmax(0, 1.25fr) minmax(0, 1fr); gap: 2rem; align-items: baseline; padding: 1.6rem 0; }
}

.includes {
  position: relative; display: grid; gap: 1.75rem; margin-top: clamp(3rem, 7vw, 5rem);
  background: var(--ink) var(--grain-light); color: var(--bone);
  padding: clamp(1.75rem, 5vw, 3.5rem); border-top: 8px solid var(--signal);
}
.includes-title { font-weight: 800; font-stretch: 66%; text-transform: uppercase; font-size: clamp(2.5rem, 7vw, 5rem); line-height: 0.88; }
.includes-list li {
  display: grid; grid-template-columns: 2.5rem 1fr; gap: 0.5rem; align-items: baseline;
  padding: 0.85rem 0; border-top: 1px solid var(--line-dark); font-size: 1.0625rem;
}
.includes-list li:last-child { border-bottom: 1px solid var(--line-dark); }
.includes-list .mono { color: var(--signal); font-size: 0.8125rem; text-transform: lowercase; }
@media (min-width: 900px) { .includes { grid-template-columns: 5fr 7fr; gap: 3rem; align-items: start; } }

/* ==========================================================================
   04 SAMPLE BRIEF — the artifact
   ========================================================================== */
.brief-section {
  background-color: var(--ink-2);
  background-image:
    linear-gradient(rgba(241,236,226,0.045) 1px, transparent 1px),
    linear-gradient(90deg, rgba(241,236,226,0.045) 1px, transparent 1px),
    linear-gradient(rgba(241,236,226,0.035) 1px, transparent 1px),
    linear-gradient(90deg, rgba(241,236,226,0.035) 1px, transparent 1px);
  background-size: 120px 120px, 120px 120px, 24px 24px, 24px 24px;
}
.brief-layout { display: grid; gap: 3rem; }
.brief-intro .kicker-rule { opacity: 0.25; }
.anatomy { margin-top: 2rem; border-top: 1px solid var(--line-dark); }
.anatomy li { display: grid; grid-template-columns: auto 1fr; gap: 0.9rem; padding: 0.9rem 0; border-bottom: 1px solid var(--line-dark); color: #BDB6A9; font-size: 0.9375rem; }
.anatomy strong { color: var(--bone); }
.pin {
  display: inline-grid; place-items: center; flex: none;
  width: 1.6rem; height: 1.6rem; border-radius: 50%;
  background: var(--signal); color: var(--ink);
  font-family: var(--f-mono); font-size: 0.75rem; font-weight: 600; line-height: 1;
}
.pin--sm { width: 1.25rem; height: 1.25rem; font-size: 0.625rem; margin-right: 0.5rem; vertical-align: middle; }
@media (min-width: 1024px) {
  .brief-layout { grid-template-columns: 5fr 7fr; gap: 4.5rem; align-items: start; }
  .brief-intro { position: sticky; top: calc(var(--header-h) + 2.5rem); }
}

.doc-wrap { position: relative; margin-top: 0.75rem; }
.doc-wrap::before, .doc-wrap::after { /* sheets underneath */
  content: ""; position: absolute; inset: 0; background: #E9E3D7;
  box-shadow: 0 20px 40px -20px rgba(0,0,0,0.6);
}
.doc-wrap::before { transform: rotate(-1.6deg) translate(-6px, 8px); }
.doc-wrap::after { transform: rotate(1.1deg) translate(6px, 4px); background: #DDD6C8; }
.doc {
  position: relative; z-index: 1; container-type: inline-size;
  background: var(--paper) var(--grain-dark); color: var(--ink);
  border-top: 10px solid var(--signal);
  box-shadow: 0 1px 0 rgba(0,0,0,0.2), 0 40px 80px -30px rgba(0,0,0,0.75), 0 18px 30px -18px rgba(0,0,0,0.5);
}
.doc-stamp { position: absolute; }

.doc-stamp {
  top: -1.4rem; right: 0.75rem; z-index: 3;
  display: grid; text-align: center; padding: 0.45rem 0.85rem 0.4rem;
  border: 2.5px solid var(--signal-deep); color: var(--signal-deep);
  font-family: var(--f-mono); text-transform: uppercase; letter-spacing: 0.18em;
  transform: rotate(-7deg); background: rgba(251,248,242,0.9);
  box-shadow: inset 0 0 0 2px rgba(251,248,242,0.85), inset 0 0 0 3.5px var(--signal-deep);
}
.doc-stamp span { font-weight: 600; font-size: 1.05rem; line-height: 1.1; }
.doc-stamp small { font-size: 0.5625rem; letter-spacing: 0.16em; }

.doc-head { padding: 1.1rem clamp(1rem, 4cqi, 2.25rem) 0.9rem; border-bottom: 3px solid var(--ink); display: grid; gap: 0.5rem; }
.doc-head-row { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 0.35rem 1rem; font-size: 0.6875rem; }
.doc-head-row b { font-weight: 600; background: var(--ink); color: var(--paper); padding: 0.05rem 0.35rem; margin-right: 0.15rem; }
.doc-head-row:first-child { padding-right: 7.5rem; }
.doc-head-row--meta { color: var(--stone); }

.redact {
  display: inline; padding: 0 0.15rem; border: 0; cursor: pointer;
  background: var(--ink); color: transparent; font-family: inherit; font-size: inherit; letter-spacing: inherit; text-transform: inherit;
  transition: background-color 0.25s, color 0.25s; position: relative;
}
.redact::after { content: "TAP"; position: absolute; right: 0.3rem; top: 50%; transform: translateY(-50%); font-size: 0.5rem; color: var(--fog); letter-spacing: 0.15em; }
.redact[aria-pressed="true"] { background: rgba(255,75,31,0.14); color: var(--ink); }
.redact[aria-pressed="true"]::after { content: none; }

.doc-body { padding: clamp(1.25rem, 4cqi, 2.25rem); }
.doc-label { display: flex; align-items: center; color: var(--stone); font-size: 0.6875rem; margin-bottom: 0.75rem; }
.doc-headline {
  font-family: var(--f-serif); font-weight: 400; font-size: clamp(1.6rem, 5.4cqi, 2.4rem); line-height: 1.12; letter-spacing: -0.01em;
  padding-bottom: 1.5rem; border-bottom: 1px solid var(--ash); margin-bottom: 1.5rem;
}
.doc-headline mark {
  color: inherit; padding: 0 0.1em;
  background: linear-gradient(rgba(255,75,31,0.32), rgba(255,75,31,0.32)) left 62% / 100% 0.62em no-repeat;
  -webkit-box-decoration-break: clone; box-decoration-break: clone;
  transition: background-size 1.1s var(--ease) 0.3s;
}
.js .doc:not(.is-in) .doc-headline mark { background-size: 0% 0.62em; }

.doc-grid { display: grid; gap: 1.75rem; }
@container (min-width: 600px) { .doc-grid { grid-template-columns: 1.05fr 1fr; gap: 2.25rem; } }

.stack { display: flex; height: 14px; margin-bottom: 1.1rem; background: var(--ash); }
.stack span { width: var(--w); transition: width 1s var(--ease); }
.stack .s1 { background: var(--ink); }
.stack .s2 { background: var(--signal); }
.stack .s3 { background: #7A756C; }
.stack .s4 { background: repeating-linear-gradient(135deg, #B9B1A3 0 2px, transparent 2px 5px); }
.js .doc:not(.is-in) .stack span { width: 0; }

.issues li { padding: 0.6rem 0; border-top: 1px solid var(--ash); }
.issue-row { display: flex; justify-content: space-between; gap: 1rem; font-weight: 600; font-size: 0.9375rem; }
.issue-pct { font-size: 0.8125rem; letter-spacing: 0.02em; }
.bar { height: 6px; background: #E6E0D4; margin: 0.4rem 0 0.35rem; }
.bar span { display: block; height: 100%; width: var(--w); background: var(--ink); transition: width 1.1s var(--ease) 0.15s; }
.js .doc:not(.is-in) .bar span { width: 0; }
.is-hot .bar span { background: var(--signal); }
.is-hot .issue-sent { color: var(--signal-deep); font-weight: 600; }
.issue-sent { font-size: 0.625rem; color: var(--stone); }

.insights li { padding: 0.75rem 0 0.75rem 0.9rem; border-left: 2px solid var(--ash); font-size: 0.9375rem; line-height: 1.5; }
.insights li + li { margin-top: 0.5rem; }
.insights .is-flag { border-left: 4px solid var(--signal); background: rgba(255,75,31,0.08); padding-right: 0.75rem; }
.flag { display: flex; align-items: center; color: var(--signal-deep); font-size: 0.625rem; font-weight: 600; margin-bottom: 0.35rem; }

.doc-recs { margin-top: 2rem; padding-top: 1.5rem; border-top: 3px solid var(--ink); }
.doc-recs li { display: grid; grid-template-columns: 2.5rem 1fr; gap: 0.5rem; padding: 0.85rem 0; border-top: 1px solid var(--ash); font-size: 0.9375rem; line-height: 1.5; }
.doc-recs li:first-child { border-top: 0; }
.rec-n { font-weight: 800; font-stretch: 62%; font-size: 2.6rem; line-height: 0.8; color: var(--signal-deep); }

.doc-foot {
  display: flex; flex-wrap: wrap; justify-content: space-between; gap: 0.35rem 1rem;
  padding: 0.85rem clamp(1rem, 4cqi, 2.25rem); border-top: 1px solid var(--ink);
  font-size: 0.5625rem; color: var(--stone);
}

/* ==========================================================================
   05 AUDIENCE
   ========================================================================== */
.aud { margin-top: clamp(2.5rem, 6vw, 4.5rem); border-bottom: 2px solid var(--ink); }
.aud-row { display: grid; gap: 0.75rem; padding: 1.75rem 0; border-top: 2px solid var(--ink); }
.aud-row h3 { font-family: var(--f-serif); font-style: italic; font-weight: 400; font-size: clamp(2.4rem, 6vw, 4.5rem); line-height: 0.95; letter-spacing: -0.015em; }
.aud-n { display: block; color: var(--signal-deep); font-style: normal; margin-bottom: 0.6rem; }
.aud-row p { color: var(--stone); max-width: 34rem; }
@media (min-width: 900px) { .aud-row { grid-template-columns: 7fr 5fr; gap: 3rem; align-items: end; padding: 2.25rem 0; } }

/* ==========================================================================
   06 CAPABILITY — separator (formerly preceded by the dark clients band)
   ========================================================================== */
.capability { border-top: 2px solid var(--ink); }

/* ==========================================================================
   06 CAPABILITY
   ========================================================================== */
.tiles {
  display: grid; margin-top: clamp(2.5rem, 6vw, 4.5rem);
  border-top: 2px solid var(--ink); border-left: 2px solid var(--ink);
}
.tile {
  position: relative; display: grid; align-content: start; gap: 0.6rem;
  padding: clamp(1.5rem, 3vw, 2.25rem); min-height: 15rem;
  border-right: 2px solid var(--ink); border-bottom: 2px solid var(--ink);
  transition: background-color 0.3s var(--ease), color 0.3s var(--ease);
}
.tile:hover { background: var(--ink); color: var(--bone); }
.tile:hover p { color: #BDB6A9; }
.glyph { width: 4.25rem; height: 4.25rem; fill: none; stroke: currentColor; stroke-width: 2.25; margin-bottom: 1.25rem; overflow: visible; }
.glyph .g-fill { fill: var(--signal); stroke: var(--signal); }
.tile-n { position: absolute; top: clamp(1.5rem, 3vw, 2.25rem); right: clamp(1.5rem, 3vw, 2.25rem); color: var(--signal-deep); }
.tile:hover .tile-n { color: var(--signal); }
.tile h3 { font-weight: 800; font-stretch: 72%; text-transform: uppercase; font-size: clamp(1.5rem, 2.6vw, 2rem); line-height: 0.95; }
.tile p { color: var(--stone); font-size: 0.96875rem; }
@media (min-width: 700px) { .tiles { grid-template-columns: 1fr 1fr; } }
@media (min-width: 1200px) { .tiles { grid-template-columns: repeat(4, 1fr); } .tile { min-height: 22rem; } }

/* ==========================================================================
   07 CONTACT
   ========================================================================== */
.contact { background: var(--signal) var(--grain-dark); color: var(--ink); }
.contact .kicker > span:first-child { color: var(--ink); }
.contact .kicker-rule { opacity: 0.45; }
.contact-title {
  font-weight: 800; font-stretch: 64%; text-transform: uppercase;
  font-size: clamp(3.4rem, 15vw, 12rem); line-height: 0.84; letter-spacing: -0.01em;
}
.contact-title em { color: var(--ink); font-size: 1.12em; }
.contact-grid { display: grid; gap: 2.25rem; margin-top: clamp(2rem, 5vw, 3.5rem); }
.contact-lead { font-size: clamp(1.125rem, 1.8vw, 1.375rem); line-height: 1.5; max-width: 32rem; }

.btn-xl { min-height: 5.25rem; padding: 1rem 1.25rem; justify-content: flex-start; gap: 1rem; text-align: left; }
.btn-xl-text { display: grid; gap: 0.25rem; font-size: clamp(1.5rem, 4vw, 2.1rem); font-stretch: 72%; font-weight: 800; line-height: 1; margin-right: auto; }
.btn-xl-text small { font-size: 0.625rem; color: var(--fog); font-weight: 500; }
.btn-xl .ico-arrow { color: var(--signal); }
.contact-email {
  display: inline-block; margin-top: 1.25rem;
  font-weight: 800; font-stretch: 80%; font-size: clamp(1.6rem, 5vw, 2.5rem); line-height: 1.05;
  text-decoration: underline; text-decoration-thickness: 3px; text-underline-offset: 0.15em; word-break: break-word;
}
.contact-email:hover { text-decoration-thickness: 6px; }
.placeholder-mark { font-family: var(--f-mono); font-size: 0.6875rem; letter-spacing: 0.08em; text-transform: uppercase; opacity: 0.75; }
.contact-actions > .placeholder-mark { display: block; margin-top: 0.4rem; }

@media (min-width: 900px) {
  .contact-grid { grid-template-columns: 5fr 7fr; gap: 4rem; align-items: start; }
}


/* ==========================================================================
   FOOTER
   ========================================================================== */
.site-footer { background: var(--ink); padding-top: clamp(3rem, 7vw, 5rem); padding-bottom: 1.5rem; overflow: hidden; }
.footer-top { display: grid; gap: 1.75rem; padding-bottom: 2rem; border-bottom: 1px solid var(--line-dark); }
.footer-line { font-family: var(--f-serif); font-style: italic; font-size: clamp(1.6rem, 3.5vw, 2.4rem); line-height: 1.1; }
.footer-nav { display: flex; flex-wrap: wrap; gap: 0.75rem 1.5rem; }
.footer-nav a { text-decoration: none; color: var(--fog); padding: 0.25rem 0; }
.footer-nav a:hover { color: var(--signal); }
.footer-mark {
  font-weight: 900; font-stretch: 125%; font-size: 33vw; line-height: 0.78; letter-spacing: -0.02em;
  color: #1E1D1A; margin: 1.5rem 0 0.5rem -0.04em; user-select: none; white-space: nowrap;
}
.footer-mark span { display: inline-block; width: 0.16em; height: 0.16em; background: var(--signal); margin-left: 0.03em; }
@media (min-width: 1440px) { .footer-mark { font-size: 27rem; } }
.footer-copy { color: var(--fog); font-size: 0.625rem; }
@media (min-width: 900px) { .footer-top { grid-template-columns: 1fr auto; align-items: end; } }

/* ==========================================================================
   Reduced motion
   ========================================================================== */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: 0.01ms !important; animation-iteration-count: 1 !important; transition-duration: 0.01ms !important; }
  .js [data-reveal] { opacity: 1; transform: none; }
  .ticker-track { animation: none; flex-wrap: wrap; width: auto; padding-inline: var(--gutter); }
  .ticker-track > :nth-child(n+13) { display: none; }
}

/* Print: keep it a clean document */
@media print {
  .site-header, .ticker, .field { display: none !important; }
  body { padding: 0; background: #fff; }
  .js [data-reveal] { opacity: 1 !important; transform: none !important; }
}
.lead-strong { display: block; color: var(--ink); font-weight: 700; margin-bottom: 0.35rem; }